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This site had the following in the web site, "Welcome to Pump Mama! Congratulations on finding our wonderful products for your own natural and resourceful living! The following items make great gifts, too." We noticed that the web site stated " Thank you for understanding that each product comes with a shipping cost." It also stated " For bulk or wholesale orders please call us directly at 646 537-5790. Thank you for visiting, and please share our products with others! 1 - 12 of 12 items. Leez lip bloss - three pack. New Mothers Mominar and Social Events. Momz gift pack bloss, heel balm, nip stick." The header had lip balm as the highest ranking keyword. It was followed by lip gloss, nipple cream, and nip stick which isn't as ranked as highly as lip balm. The next words the site uses is heel balm. natural products was also included and could not be understood by web crawlers.